As drinking habits shift, mid-strength alcohol is becoming the category to watch in the on-trade. With 50% of consumers now preferring two mid-strength drinks over one full-strength pint and more drinkers embracing ‘coasting’ – moderating their intake without sacrificing the social experience – this category is reshaping the way people drink in venues.
Join Club Soda, who will unveil fresh data on the mid-strength opportunity.
Then hear some key players in the mid-strength space as they are interviewed by Laura Willoughby, find out how mid-strength options can boost dwell time, increase sales, and enhance customer satisfaction. Expect real insights, expert opinions, and actionable strategies to help your venue make the most of this booming category.
Don’t miss the chance to be at the forefront of this industry shift—join the discussion and discover why mid-strength is the future.