Kit Muir – Rogers

Kit Muir-Rogers is Co-Founder of GigPig, the UK’s largest live music marketplace for hospitality, helping pubs, bars and restaurants use music as a driver of footfall, dwell time and revenue.

With a background spanning hospitality, live music and performance, Kit has spent his career at the intersection of culture and commerce. Before founding GigPig, he worked with major consumer brands including Asahi UK and Red Bull, gaining first-hand experience of how music and culture can be used to shape behaviour, build communities and drive commercial outcomes.

At GigPig, Kit works closely with some of the UK’s largest hospitality operators, including Stonegate Group and New World Trading Company, supporting thousands of venues to programme live music in a way that is operationally simple, commercially viable and culturally relevant. The platform now supports over 18,000 artists and delivers thousands of gigs each week across the UK.

Kit is also a co-founder of Seed Sounds Weekender, a national, multi-venue festival designed to champion ‘seed music venues’ and demonstrate the economic and cultural value of live music to the hospitality sector.